South African wine exports are showing resilience and gradual growth, especially in packaged segments. Germany remains a vital destination but domestic consumption trends and consumer preferences towards German or European and cheaper foreign wines create challenges. Younger consumers show different expectations (e.g. lower or zero-alcohol products, bio/vegan, socially responsible etc.) than the more traditional wine consumer.

Both is a call for action for South African wine producers to strenghten their sales & marketing presence on the German market.

in a nutshell

• acts as a country manager in residence
• Germany based, fluent in the English and German language
• familiar with the German trade mentality and its market structure
• proven wine sales experience for 25+ years
• Established network of decision makers

T&Cs

• Contract basis with a min. commitment of 12 months
• Basic monthly fee to be shared between the partners
• Individual commission on sales
• Domestic travel cost, office infrastructure, warehousing for samples, internal salaries covered by CWP
• International travel cost covered and shared by partners